Southern Oregon continues to attract new residents, businesses, and investment, and Cascade Hasson Sotheby’s International Realty believes the region’s future has never been brighter.
The brokerage recently celebrated the grand opening of its new Medford office, marking another milestone in the company’s continued expansion across Southern Oregon. While the firm has successfully served the region for years through its Jacksonville office and advisors throughout Ashland, Grants Pass, and the Rogue Valley, company leaders say establishing a presence in Medford was a natural next step.
“This is a really important part of the community to be part of,” said Steve Studley, CEO of Cascade Hasson Sotheby’s International Realty. “We’ve built a strong foundation throughout Southern Oregon, but Medford is the economic center of the Rogue Valley. Growth only happens because of the people involved. Having great partners, supporting our advisors, and investing in the community is how you build something special.”
The new office arrives at a time when Medford and the broader Rogue Valley are experiencing significant momentum.
According to local business leaders, new restaurants, hotels, recreation facilities, and tourism-related investments continue to fuel growth throughout the region. The Medford Chamber of Commerce points to ongoing downtown revitalization efforts, approval of a future convention center, expanding sports tourism, and continued business investment as indicators of long-term economic strength.
“We have so much growth happening throughout the valley right now,” said a Shelly Wagner from the Medford Chamber of Commerce. “We’re seeing new businesses, new hotels, recreational facilities, and major events choosing Medford. It’s an exciting time for the region.”
For Regional Manager Keyna Meives, the opening represents the culmination of years of planning and investment.
“We knew Medford would eventually become a critical part of our Southern Oregon strategy,” Meives said. “This brand is especially well suited for experienced agents who want to elevate their business,” Meives said. “We’ve seen advisors leverage our marketing, collaboration, technology, and global network to reach new levels of success. For agents looking to grow, the opportunities here are significant.”
Meives believes the Sotheby’s International Realty brand fills an important role in the local market, particularly as more buyers discover Southern Oregon from outside the region.
“A large portion of our business comes from people relocating from other markets,” she said. “What makes us different is our ability to connect local properties with qualified buyers through a truly global network. We aren’t just marketing homes locally. We’re showcasing properties to audiences across the country and around the world.”
“We serve buyers and sellers in every price range,” Meives added. “But every client deserves exceptional representation. Our goal is to provide advisors with the resources, support, and global connections they need to elevate their business and deliver an outstanding experience.”
Medford advisor Julianne Rawlins believes the new office strengthens both the company’s visibility and its ability to serve clients throughout Southern Oregon.
“We’ve served communities across the Rogue Valley for years, but Medford is the economic center of Southern Oregon,” Rawlins said. “Being here completes the circle for us. It puts the brand in front of more people and creates a central location where advisors, clients, lenders, title companies, and business partners can easily connect.”
Rawlins also credits the Sotheby’s International Realty platform and Cascade Hasson’s advisor support systems with helping her grow and strengthen her business.
“One of the biggest differences I’ve experienced is the ability to stay connected with my clients in a meaningful way,” she said. “The technology, systems, and resources allow me to communicate consistently while maintaining the personal relationships that are at the heart of my business.”
As a practitioner of the Ninja Selling philosophy, Rawlins focuses heavily on building lifelong relationships rather than transactions.
“Everything is elevated,” she said. “The technology, communication tools, and client experience all reflect the level of service we strive to provide. It helps us stay connected and continue delivering value long after a transaction has closed.”
Rawlins also believes the firm’s collaborative culture and dedicated in-house support team create opportunities for advisors to grow faster and serve clients at a higher level.
“Whether it’s strategy, marketing, technology, or simply having talented people to collaborate with, there’s a depth of support here that allows us to focus on what we do best,” she said. “I honestly don’t see anything else quite like it in our market.”
For advisor Alan DeVries, the new office reflects what many people relocating to Southern Oregon already know.
“People move here from all over the country because the quality of life is exceptional,” said DeVries. “You have access to rivers, mountains, vineyards, outdoor recreation, a growing airport, and tremendous value compared to many other markets. There really isn’t another place quite like it.”
Many newcomers arrive after selling homes in metropolitan markets and discover they can enjoy more space, greater lifestyle opportunities, and a stronger connection to the outdoors while remaining connected to major transportation and business hubs.
With advisors already living and working throughout the Rogue Valley, the new Medford office simply represents the next step in the company’s long-term commitment to Southern Oregon and the people it serves.
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