For those seeking luxury living in Oregon and Southwest Washington, the search for the perfect home just became more inspiring. The online Winter 2025 Luxury Lookbook, presented by Cascade Hasson Sotheby’s International Realty, features over 100 hand-selected properties curated with Top 5 Reasons to Buy, making it easier for buyers to find a home that aligns with their lifestyle.
“The Lookbook goes beyond just advertising properties—it’s about helping buyers connect emotionally with a home,” says Gary Nolan, Chief Marketing Officer. “When a property resonates, it encourages buyers to take the next step and see it in person.”
A New Way to Connect with Properties
Each listing in the online Winter 2025 Lookbook highlights five compelling reasons to buy, from stunning views to exclusive amenities, providing buyers with a quick and meaningful way to assess if a home meets their needs.
“We’ve made it easier for buyers to quickly determine if a property fits their aspirations,” says Nolan. “The goal is to make the home-buying process more efficient and enjoyable.”
This lifestyle-focused approach is a game-changer for buyers seeking a seamless blend of luxury and functionality. Whether it’s an urban escape in Portland, a coastal retreat in Cannon Beach, or an outdoor paradise in Bend, the Lookbook offers a curated guide to the region’s best properties.

Luxury Trends for 2025: Location and Lifestyle Matter Most
According to the 2025 Luxury Outlook by Sotheby’s International Realty, today’s buyers are increasingly driven by lifestyle-focused decisions, including privacy, convenience, and access to nature.
“The Pacific Northwest is unmatched in its ability to deliver both luxury and outdoor access,” Nolan explains. “From Portland’s vibrant culture to Central Oregon’s endless recreation, we’re seeing buyers prioritize lifestyle over everything else.”
The Lookbook spotlights seven key regions across Oregon and Southwest Washington, each offering unique luxury opportunities:

• Portland Area – A mix of urban living and outdoor adventure with exceptional dining and cultural experiences.
• Southwest Washington – Charming suburbs with easy access to Portland and tax benefits.
• Oregon Coast – Iconic coastal retreats like Cannon Beach, known for their serene beauty and ocean views.
• Columbia River Gorge – A haven for adventure seekers with breathtaking vistas and outdoor activities.
• Willamette Valley & Lane County – Wine country charm with rolling vineyards and picturesque landscapes.
• Central Oregon – A year-round outdoor destination with mountain homes, golf courses, and riverfront estates.
• Southern Oregon – A blend of privacy, history, and natural beauty, from Jacksonville to the Rogue River.
Building Emotional Connections Through Storytelling
The Lookbook aims to spark emotional connections by presenting homes as lifestyle experiences rather than just listings.
“We’re not selling square footage—we’re selling a vision of life in these homes,” says Nolan. “When buyers see what makes a property special, they can picture themselves living there. That’s the magic of the Lookbook.”

Explore the Winter 2025 Luxury Lookbook
Visit www.LuxuryLookbook.com to discover over 100 curated properties across Oregon and Southwest Washington. From urban escapes to tranquil retreats, the Lookbook offers a unique way to find your next dream home.
As Gary Nolan puts it: “The perfect home is more than a place—it’s a feeling. The Lookbook helps buyers find that feeling.”
SEARCH HOMES FOR SALE ACROSS OREGON & SW WASHINGTON