For years, Eagle Crest has been marketed the way most resort communities are: one home at a time.
On Saturday, January 24, six real estate advisors from Cascade Hasson Sotheby’s International Realty chose a different approach. Rather than competing for attention, they coordinated a six home open house across multiple neighborhoods, price points, and home styles, treating Eagle Crest not as a collection of listings but as a connected community.
Each advisor activated their own email lists and social media channels. At the same time, the firm’s in house marketing team supported the effort with coordinated digital promotion and creative materials. Timing, messaging, and buyer outreach were aligned around a single purpose: bringing serious buyers into Eagle Crest and helping them understand the community as a whole.
What followed felt less like a traditional open house and more like a guided exploration. Buyers moved through neighborhoods using a passport style format, comparing homes in real time and gaining perspective on how Eagle Crest functions beyond a single street or subdivision. The experience incorporated light gamification, rewarding participation and encouraging buyers to see more of the community. Those who visited all six homes received a prize, but the real value came from the information they gained along the way.
That level of coordination reflects a collaborative culture that has helped Cascade Hasson Sotheby’s International Realty maintain the largest market share in Central Oregon and remain on pace to rank first in Oregon by sales volume for the third consecutive year.
Sellers benefited from stronger traffic and better prepared buyers. Buyers left with something far more useful than a brochure: a clearer understanding of the range of real estate opportunities Eagle Crest offers.
Underserved No Longer – Elevated Real Estate Services Are Now Available for Eagle Crest Sellers and Buyers
Eagle Crest has never lacked appeal. Its golf courses, trails, and resort amenities have attracted interest for decades. What many buyers arrive without, however, is context.
“A lot of buyers don’t really know what Eagle Crest is at first,” said Korren Bower, one of firms top performing advisors in Central Oregon. “They wonder if it’s just a golf resort or if it feels too far from town. What they miss is how much space there actually is here and how intentional the layout can be.”
Bower points to neighborhoods that back onto common areas and Bureau of Land Management land, where homes feel separated rather than crowded. Amenities are often underestimated as well.
“People don’t realize there are miles of walking trails, multiple golf courses, pickleball, and year round resort activities,” she said. “For many buyers, it ends up being either the ideal second home or a full time residence because they are really looking for community.”
That balance of space and connection is something buyers often struggle to find elsewhere in Central Oregon.
Why Collaboration is Key
Eagle Crest is not a single neighborhood. It is a layered resort community governed by multiple HOAs, with rental rules and long term value drivers that vary by location. Navigating it well requires experience. Presenting it clearly benefits from coordination.
Rather than hosting individual open houses that competed for attention, the six advisors treated the day as a shared campaign. Buyers were encouraged to visit all six homes, speak with multiple advisors, and leave with a broader understanding of how the community works in a single afternoon.
“We wanted to lean into our brand and into each other,” Bower said. “By working together and pushing this out across all of our marketing channels, we could bring more people out and show what our company really does for sellers.”
She added, “That kind of collaboration is rare in real estate. Instead of guarding listings, we share momentum. That is what ultimately benefits our clients.”
A Culture That Shows Up For Each Other
That mindset was echoed by Brandon Cook-Bostick, the top performing advisor in the firm’s Redmond Office.
“One of the strengths of Sotheby’s agents is our camaraderie,” he said. “We work together to make sure our clients are well represented. This was about doing what needed to be done to put these homes in front of the right buyers.”
Brandon has seen seller expectations evolve, particularly among those who recognize the value of broader exposure and professional marketing.
“Savvy Eagle Crest sellers are realizing that pairing an international brand with a collaborative local team creates a more complete strategy for selling at top value,” he said.
The emphasis, he noted, is less on individual visibility and more on shared credibility.
Why Eagle Crest Endures
Eagle Crest continues to attract a wide range of buyers because it resists easy labels.
“There is truly something for everyone,” Brandon said. “Gated neighborhoods, three golf courses, multiple clubhouses, indoor pool, and year round amenities, all within close proximity to Redmond, Bend, and Sisters.”
The community draws young families, retirees, professionals, and investors alike. Some neighborhoods allow short term rentals, supporting second home ownership while maintaining a strong year round population. Understanding which homes hold value, which can be rented, and how different HOAs function is where experienced representation becomes essential.
From Open Houses to Informed Decisions
The six advisor collaboration was not designed as a one off event. It was a clear example of how Cascade Hasson Sotheby’s International Realty approaches the market: competitive on behalf of clients and collaborative in execution. More open house events like this will be implemented.
Each advisor arrived prepared, not just with hospitality, but with substance. Community guides, neighborhood breakdowns, and current market reports helped buyers understand pricing, HOA structures, rental considerations, and long term value within Eagle Crest. The objective was not simply to attract attention, but to equip buyers with the information needed to make confident decisions.
In a market where nuance matters and exposure drives results, that distinction carries weight.
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