When Cascade Hasson Sotheby’s International Realty advisors Suzanne Carvlin and Maddie Fischer signed up for Inman Luxury Connect 2025 they weren’t looking for a vacation or a break from the day-to-day. They were looking for answers at one of the top annual real estate industry conferences. What’s really working in real estate right now? Where is the industry heading? And more importantly—how can they bring that momentum back to Sisters, Oregon?
By the end of the five-day conference, one thing was clear: real estate is shifting fast. And those who embrace innovation—without losing the personal touch—will be the ones leading the pack.
So that’s exactly what they decided to do. They went looking for answers. They came back with a plan. And now, they’re redefining what real estate looks like in Central Oregon—one property, one connection, one bold move at a time.
Inspired by a Legend: Lessons from Tony Hawk
One of the most unexpected sparks came from an unlikely source—a skateboarding icon. As a keynote speaker, Tony Hawk didn’t just talk about success; he told the story of how he built it for himself.
He recalled being a young skater, showing up at a local ramp where older kids spit on his skateboard and made it clear he wasn’t welcome. Years later, he would compete against those same kids—and beat them. Then there was the moment as a teenager when he stood at a competition registration table, staring at a form that asked if he was a “pro” or “amateur” skateboarder. Without hesitation, he checked the “pro” box—not because someone told him he was good enough, but because he decided he was.
“That hit me,” Maddie said, “It’s about owning your worth before anyone else validates it. In real estate, you have to believe you’re the right person for the job long before the listing agreement is signed.”
Hawk’s reminder was simple but powerful:
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”
For Maddie and Suzanne, it was a call to lead with both confidence and joy—a combination they’re now bringing home to Central Oregon real estate.
The Only Oregon Brokers at the Conference
At a national event packed with high-level brokers and industry heavyweights, Suzanne and Maddie stood out—not just for their presence, but for their purpose. They were the only two brokers from Oregon in the room, and they came not just to listen—but to act.
“The market has changed. The buyer has changed. The way we market has to change too,” Suzanne said. “This wasn’t just a professional development trip—it was a reset.”
Rewriting the Playbook
The biggest shift they noticed? The power of precision marketing—driven by data, tailored to the individual, and fueled by technology.
Gone are the days of casting a wide net and hoping the right buyer shows up. Now, Suzanne and Maddie are using AI-powered tools to pinpoint who their ideal buyers are, where they are, and how best to reach them.
“We’re not blasting listings out into the void anymore,” Maddie explained. “We’re creating campaigns that are sharp, specific, and designed to connect with real people—not just clicks.”
By integrating automation into their backend operations—market reports, ad creation, CRM updates—they’re freeing up time for what matters most: people.
“AI doesn’t replace the human element—it gives us more space to show up for our clients,” Suzanne said. “We’re having more face-to-face meetings, more real conversations. That’s where the trust is built.”
Innovation, Grounded in Community
Back in Sisters, they’ve wasted no time putting their new approach into action. From ranches to residential listings, every property now gets its own custom strategy. They’re analyzing buyer behavior, adjusting price positioning based on real-time data, and building smarter campaigns that reach beyond Central Oregon—without losing their local roots.
They’re also doubling down on in-person connection. Whether it’s hosting community events, attending inspections, or walking land with a client, they know that trust is built offline as much as online.
“People still want to look someone in the eye and know they’re being heard,” Maddie said. “We’ll never lose that part of who we are.”
They currently represent the following properties for sale:
Setting the New Standard in Sisters
This isn’t about chasing trends. It’s about leading with intention.
Suzanne, with her deep background in design, marketing, and visual storytelling, and Maddie, with her intuitive understanding of families and lifestyle buyers in Central Oregon, are creating a business model that’s fast, focused, and personal.
They’re not just selling real estate. They’re building relationships, solving problems, and helping clients navigate one of the most important decisions of their lives—with tools and insight that actually match the moment.
If you’re looking for a real estate team that blends innovation with genuine care, Suzanne and Maddie are leading that charge in Sisters.
Because while the tools may have changed, the goal hasn’t: to serve clients better, smarter, and with more heart than ever before.
📍 291 West Cascade Avenue, PO Box 609, Sisters, OR 97759
HomeInSisters.CascadeHasson.com
• Suzanne Carvlin | 818.216.8542 | Website | Email
• Maddie Fischer | 541.419.5551 | Website | Email