With a population nearing 86,000, steady growth of nearly 1.3% per year, and its role as Southern Oregon’s economic heart—from healthcare to agriculture—Medford is ripe to become Oregon’s next real estate hotspot—and Cascade Hasson Sotheby’s International Realty is ready to lead the charge by opening an office this Fall.
“Growth and expansion are always about timing and opportunity,” said Steve Studley, CEO. “For us, the timing in Medford feels exactly right. While we are proud to be the number one brokerage in Oregon by production, our focus has never been on agent count. It’s about curating a community of the most exceptional real estate advisors in the market.”
Over the past four years, the firm has steadily expanded in Southern Oregon—thanks in large part to the leadership of Keyna Meives, Principal Broker. Her dedication to excellence, deep community roots, and relentless drive helped establish Cascade Hasson Sotheby’s International Realty as a trusted name across the Rogue Valley especially in both the Jacksonville and Grants Pass markets. The Jacksonville office, located in the heart of the city’s historic downtown, has become a go-to resource for buyers, sellers, and the surrounding community.
That momentum has paved the way for the next chapter: expansion into Medford.
The new office will be located at 1575 E. McAndrews Road in Medford, opening this September. Situated in Medford’s bustling medical and professional district, this prime location puts the office just steps from Providence Medical Center, high-traffic corridors, and a steady flow of potential clients. Thoughtfully designed as a central hub for high-performing real estate advisors, the new space reflects the firm’s continued investment in Southern Oregon.
“This move is more than just a geographic expansion; it’s a commitment to deepening our roots in the community, unlocking new opportunities for our clients, and empowering our advisors to thrive,” said Michael Babbitt, COO. “And with this expansion, we are actively seeking an experienced Managing Principal Broker to lead the Medford office and the region. It’s a unique opportunity to step into a leadership role with the full backing of an iconic global brand.”
While Cascade Hasson already ranks as #1 in Oregon by sales volume with Real Trends, the move into Medford signals more than growth. It’s about bringing sellers something they haven’t had before: world-class marketing, superior online exposure, and a true global network, all delivered by a team deeply rooted in the local market.
The firm’s reach also includes specialized expertise through its Farm, Ranch & Vineyard Sales division, led by one of Oregon’s top brokers, Alan DeVries. With decades of experience in rural and agricultural properties, DeVries sees this expansion as vital for serving Southern Oregon’s landowners.
“In farm, ranch, and vineyard sales, details matter—and so does professional presentation,” says Alan. “Having a marketing team of this caliber behind me means I can focus on advising my clients, knowing every property is going to be positioned at the highest level.”
Momentum continues to build.
Hunter Blackwell and Ryan Lamanna, two well-respected brokers known for their success across Ashland and the Rogue Valley, recently joined the firm. Their move to Cascade Hasson underscores the brand’s strength in the market.
“Aligning with Cascade Hasson Sotheby’s International Realty has re-energized my business,” says Ryan. “The global brand power, elevated marketing, and sophisticated tech give me what I need to deliver at a higher level. My clients deserve that.”
Julianne Rawlins, a longtime Cascade Hasson broker based in Medford and a committed Ninja Selling advisor, adds:
“Medford deserves a brokerage that sees the big picture and puts people first. With Cascade Hasson, we have the marketing support, tools, presence, and an abundant mindset to serve this community at the highest level. I’m all in.”
With advanced technology, community guides, updated daily market reports, global connections, and an in-office marketing expert, the new Medford office will give advisors a clear advantage. While others just post to the MLS, the firm delivers strategy, exposure, and results that go far beyond the basics.
Medford, Oregon – July 2025 Market Summary & Opportunities
Market Overview:
Medford is emerging as one of Oregon’s most compelling destinations for homebuyers who want lifestyle, value, and room to grow. Nestled between mountains and vineyards, this vibrant hub offers a rare blend of outdoor adventure, culinary acclaim, and small-town charm—with a much lower price tag than popular markets like Bend and Portland. Here, you can explore scenic trails by day and sip internationally awarded wines by night. Home to the world-renowned Rogue Creamery—whose blue cheese was named best in the world—Medford is a haven for foodies, adventurers, and those ready to live well.
Market Snapshot (as of July 24, 2025):
• Active Inventory: Balanced across several price points
• Median Days on Market: Varies by price range but overall reflects a stable pace of sales
• Sale-to-List Price Ratio: Healthy, suggesting pricing strategies are aligning with buyer demand
• Market Type: Generally leaning toward a balanced to slightly buyer-favorable market depending on price tier
Opportunities:
For Buyers:
• Mid-Range Advantage: Homes in the $400K–$600K range show slightly longer market times, giving buyers room to negotiate.
• Lifestyle Appeal: With its access to wineries, award-winning food producers, and recreation, Medford offers strong value for lifestyle-driven relocators and second-home buyers.
For Sellers:
• Price it Right, Move Quickly: Homes priced competitively and professionally marketed are still selling close to list price.
• High Demand for Move-in Ready: There’s a visible edge for turnkey listings with modern upgrades—particularly in the $300K–$500K range.
For Investors:
• Rental Market Growth: Medford’s growing reputation and affordability make it a strategic entry point for long-term rental properties or short-term vacation rentals.
• Development Potential: Expanding interest and infrastructure in Southern Oregon point to long-term upside in land or multifamily investments.
If you’re a property owner, connect with a Cascade Hasson Sotheby’s International Realty advisor—someone who will earn your trust and deliver results. info@cascadehasson.com | (541) 323.4818
If you’re a real estate professional in Southern Oregon, we invite you to explore our empowering culture. Contact Meghan VanLaningham, Director of Talent Acquisition, for a confidential conversation: (503) 407-9196 | meghan.vanlaningham@cascadehasson.com
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